Creative Experiment Pack · 4 weeks · CSV-first

Turn ad concepts into ranked next tests.

Creative intelligence for DTC skincare and beauty — what to test next, and why. Structured hypotheses, kill / success thresholds, and production briefs from your Meta CSV. Not another ad generator.

Email imperialai.app@gmail.com Book a walkthrough

Built for brands spending roughly $15k–$60k/mo on Meta who already ship creatives — and still guess at the next concept.

How the pack talks

Command your next test — not more noise.

Examples of the decision language the Creative Experiment Pack delivers each week. Illustrative — not live product metrics.

ACTION REQUIRED

Hook is working. Offer is weak.

Retention softens mid-creative. Angle holds; CTA lacks urgency. Ranked next move: isolate offer framing with a clear kill threshold.

Example direction
KEEP TESTING

Keep creative. Change angle.

Production quality is fine. The untested angle is the variable — next brief swaps social proof for founder story under the same hook structure.

Example direction
STRUCTURE

New testing plan ready

From your latest CSV: a ranked list of concepts with hypotheses and kill / success thresholds — ready for the production queue.

  • Concept 1: UGC reviewReady
  • Concept 2: Founder storyBriefed
Example direction

What you get

Four weeks of closed-loop creative direction.

Each week you receive a pack built from your ad-level CSV — ranked, falsifiable, production-ready.

  1. 01

    Ranked Test Plan

    What to test next, in order — each with a clear hypothesis and kill / success thresholds.

  2. 02

    3–5 production briefs

    UGC, static, and hook variants tied to those hypotheses — ready to shoot, edit, or upload.

  3. 03

    Brand Creative Brain

    Angles tested, failed, and still untested. Your experiment memory, updated weekly.

  4. 04

    Learning Report

    End-of-pilot synthesis plus a recommended ongoing cadence — what to keep, kill, and explore next.

Structure over chaos

Ideas become a hierarchy of variables.

Stop guessing. The pack turns concepts into isolated hooks, bodies, and CTAs — each tied to a hypothesis you can falsify. Illustrative rows below; your pack uses your brand’s data.

Status Concept Hook variable Body variable CTA variable Threshold
Ready Pain Point Focus v1 Tired of X? Feature demo Shop now Kill / success set
Ready Pain Point Focus v2 Stop wasting money Feature demo Shop now Kill / success set
Briefed Social Proof Angle User testimonial Unboxing Claim offer Hypothesis drafted

Marketing illustration of pack structure — not a live dashboard.

What you send

Inputs we need to start.

  • Product URL(s) + 3–5 hero SKUs
  • Positioning / ICP notes (or we infer from site + reviews)
  • Last 30–60 days Meta Ads Manager ad-level CSV
  • Optional: 5–10 current winners + short competitor context list

Timeline

From kickoff to weekly refresh.

  1. Kickoff Checklist + first CSV drop
  2. ≤5 biz days First pack: plan + briefs + brain
  3. Weeks 2–4 Weekly refresh after each CSV
  4. End of pilot Learning Report + cadence

Fit

Who this is for — and who it isn’t.

For

DTC skincare / clinical-clean beauty brands spending roughly $15k–$60k/mo on Meta, shipping creatives regularly, who already feel “more ads” isn’t fixing CPA.

Not for

Brands that only want an AI ad generator, or teams that won’t share performance CSV / won’t launch at least one recommended test.

Get early access — join the waitlist.

Soft start: leave your work email. We’ll confirm fit, share the kickoff checklist, and invite you to a short walkthrough when a spot opens. Prefer email? Reply with product URL + rough Meta spend.

Or email imperialai.app@gmail.com anytime.